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Your logo is the most visible part of your brand. It will either tell consumers you’re able to meet their modern-day needs…or it will drive them away.

Update your logo and set up your financial organization for a growth-oriented future.

Stand Out in Your Market

If every financial organization in your market uses the same colors you do, then chances are you’re getting lost. Create a logo that represents your brand and sets you apart.

Modernize Your Look

Many financial organizations never update their logo. Those who stand out in the market are those who proactively make updates with today’s consumers in mind.

Increase Your Brand Recognition

A good logo has many parts. With the right parts in place, you can build a visual brand that everyone in your community recognizes.

Logo Portfolio

Our Process

1. Research

We’ll survey key stakeholders to learn what message your current brand conveys.

2. Creative

You’ll receive 10-20 different logo options from which to choose, all rooted in strategy.

3. Implementation

We’ll help you prepare the operations and communications you need to launch your new logo.


“Mark and his team of incredible creatives brought us a surprisingly diverse array of options to choose from. It was an amazing experience, and more importantly our new look has been very well received in the community.”

Bob Maxwell

VP Marketing Services, Greylock FCU
$1.5 billion assets

“We could not have accomplished our name change, logo change and overall rebranding process without On The Mark Strategies.”

Vidya Iyengar

CEO, Pillar Credit Union
$92 million assets

“Your attention to detail, objective perspective and insight during each step in the process allowed us to focus on developing a brand that really connects with our entire membership and will successfully carry our credit union through another 60+ years.”

Jeff Thompson

CEO, Blue Eagle Credit Union
$210 million assets

75% of consumers recognize a brand by its logo. But did you know the average lifespan of a logo is only 10 years?