Striking the Right Chord: Learning from Taylor Swift and Reclaiming the Heart of Community Banking
Go platinum by revisiting community bank and credit union efforts in this On The Mark Strategies post.Read More
Don’t keep people from opening an account or applying for a loan simply because your name implies they’re not qualified.
Consumers of today don’t resonate with what consumers of 20 years ago did. Align your name with your strategic goals.
A more relevant name will carry your financial organization well into the future.
We’ll survey your key stakeholders to get their impressions of your current brand.
You’ll go through a brand workshop to determine your target audiences and how a name could best serve those target audiences.
We’ll present 15-20 different name options for you to choose from, all rooted in the strategy you created.
We’ll help onboard your staff to the new name so they understand the “why” behind it and can communicate it to members.
CEO (retired), Generations Federal Credit Union
$717 million assets
CEO, Heart of Louisiana Credit Union
$144 million assets