You all know the story of Goldilocks. And your consumers are a lot like Goldilocks.
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They are hunting for that “just right” fit. They’re combing through the institutions in the area, going “this one’s products are too confusing” or “that one’s concern for my needs is too low.” But unlike the classic tale, people won’t even walk through the front door without sensing you’re “just right” first.
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Don’t make consumers run away before they cross the threshold. And don’t let them ignore your existence entirely.
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Develop constant and effective marketing to prove you’re “just right” for those you target.
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Stop losing consumers today when you download “Forge a Goldilocks Institution” below. Enjoy your guide!