“On The Mark Strategies helped us dismantle things we had done in the past, start with a clean sheet of paper and chart the future of our brand. We were able to achieve some quick wins in the short-term process, and I really feel that what we’ve done with On The Mark Strategies is the biggest part of what has made us successful today.”
LeAnn Kaczynski
CEO, Smart Financial Credit Union
$877 million assets
“Mark helped our team come to realize who we are, our vision, our mission, our message, our logo, etc. The ideas didn’t come from Mark. They came from us--but he helped us find them.”
Eric Pointer
CEO, Credit Union of Texas
$1.9 billion assets
“On The Mark Strategies taught us that our brand is not just our logo, it’s everything we do. Their team came in when we needed it most.We’ve gone from being nice people to actually serving the members.”
Tara Springsteen
VP Operations, UniWyo Federal Credit Union
$494 million assets