Bump, Don’t Butcher Your Marketing Budget
During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?Read More
You can’t be all things to all people. Focus your efforts on the groups you serve best…and that best serve your long-term goals.
What really makes your financial organization unique? Determine why your financial organization exists and what really makes you different from your competitors.
When you’re clear on why you exist and who you’re trying to reach, so are consumers. They’ll know who you are and why they should choose you.
CEO, Smart Financial Credit Union
$877 million assets
CEO, Credit Union of Texas
$1.9 billion assets
VP Operations, UniWyo Federal Credit Union
$494 million assets