The 52-Week Social Media Challenge

Sean Galli
The 52-Week Social Media Challenge

Have you heard of the 52-Week Savings Challenge? It’s a pretty popular resolution idea in financial circles this time of year.

It asks people to save one dollar during week one, two dollars during week two and so on until they save $1,378 by year’s end. It helps people who have trouble saving get into the swing of things. And if your credit union or community bank has trouble doing social media, you should try something similar.

Let’s go over how the three steps to our newly created 52-Week Social Media Challenge will help you develop solid online habits.

1. Establish Consistency

Step one (and arguably the most important step) is regularly posting on each platform you decide to use. Without a regular posting schedule, your social media efforts will be in vain. A dead social media account might lead consumers to believe you’re unresponsive or out of business.

Post at least three to four times a week to cut through the noise of a crowded social media marketplace. This ensures your posts show up in consumers’ feeds as they scroll.

But just like with the savings challenge…it might be best to start slow.

Aim for at least one post a week in Quarter One, two posts in Quarter Two and so on until you reach four posts a week in Quarter Four. Fair warning - this will take time, effort and discipline. But if you stick to a firm schedule, you’ll see an uptick in impressions and engagement.

2. Use Video

This part of the challenge has a similar quarterly progression to the normal posts. Do one video post a month in Quarter One, two a month in Quarter Two and so on until you’re doing one video a week by the end of 2023.

Why is video important enough to do every week?

Because 88% of people say videos convinced them to use a brand’s services. Video is how consumers prefer to learn about your brand these days, so you shouldn’t neglect it.

You’ll also find out that making video posts becomes easier the more you do it. This is partially because many credit unions and community banks think all videos are fancy, high-dollar productions. But great ideas, enthusiastic staff and an iPhone camera are enough to make entertaining (yet educational) social media videos.

3. Diversify Your Content

As you warm up those social media muscles week after week, it’s tempting to go all-in on promotional posts. Don’t do it!

Consumers want more than a transactional relationship with your credit union or community bank’s brand. So, do a promotion one week and a post highlighting community service the next. Once you’re posting four times a week, make a schedule including fun questions, staff birthdays, financial tips and more.

And if you need any support while completing this challenge, you can book a free consultation to discuss On The Mark Strategies’ social media services. Are you ready to accept the challenge?

Sean Galli
Marketing Coordinator