Striking the Right Chord: Learning from Taylor Swift and Reclaiming the Heart of Community Banking
Go platinum by revisiting community bank and credit union efforts in this On The Mark Strategies post.Read More
Colleen is an accomplished writer and marketing professional with nearly 20 years of experience in the financial services industry. She has authored countless industry white papers, research publications, magazine articles, newsletters and websites. She also has ghost written several books and industry publications. Other industries/sectors for which Colleen has written include: education, religion, community service, public affairs, chambers of commerce, financial services and technology.
Colleen began her career as a broadcast journalist and newspaper reporter before transitioning to corporate communications for a billion-dollar credit union. She eventually became the credit union’s marketing director. Colleen is credited with at least 30 credit union marketing awards, as well as the Texas Credit Union League’s prestigious Marketer of the Year award.
Colleen holds a Bachelor of Arts degree in English and Journalism from the University of Dallas.
Colleen is passionate about writing, but her greatest passion in life is being a mom. She is an active volunteer at her son’s school and has been honored with the school’s Volunteer of the Year award. Colleen has held several PTA board positions and enjoys using her professional skills to benefit the school. She developed the school’s first e-newsletter, created and maintains the PTA’s Facebook page and served as the school's yearbook editor for four consecutive years. Colleen proudly wears the title Soccer/Taekwondo/Theater/Choir Mom.