Laura Loy is a skilled leader, with experience managing complex projects and delivering much needed advice at the right time.

‍

Since joining On The Mark Strategies, Laura has facilitated journey mapping sessions and member experience training sessions. She also loves facilitating strategic planning sessions, as it allows her to revisit the strategic level she worked at as a credit union executive.

‍

Prior to joining On The Mark Strategies, Laura served as Vice President of Marketing and Business Development for Zia Credit Union, a $205M credit union in New Mexico. During her tenure at Zia, Laura led the communications initiative for members and staff during a core conversion. She was also responsible for a new website redesign and development, and she led Zia in a comprehensive rebrand project in partnership with On The Mark Strategies.

‍

Laura is a CUNA Credit Union Certified Marketing Executive (CUCME). She has a M.A. in International Business from UC San Diego and a B.A. in Business Economics from UC Santa Barbara. She brings to the table nearly 25 years of experience in marketing, communications, training and management, including 10 years abroad in Japan and Latin America.