by Taylor W. Wells | Branding, Strategic Planning
An old adage goes, “The best time to plant a tree is 20 years ago; the next best time is today.” You could easily say the same for strategic planning (although we certainly hope the strategic plans at your credit unions or community banks...
by Matt Monge | Branding, Culture, Leadership, Learning and Development, Marketing, Strategic Planning, Strategy
GROWING PAINS Growing Pains. Or…growing pains. Ah, now didn’t those two things bring two very different visceral responses? The former was a beloved, if not a bit cheesy in retrospect, sitcom chronicling the exploits of the Seaver family, of Long Island, New...
by Elizabeth Arnold | Learning and Development
This article by Mark Arnold originally appeared on cutimes.com. The coronavirus pandemic up-ended much of the way the world as we knew it earlier this year. This included massive societal changes including the way we interact with each other, with our...
by Taylor W. Wells | Strategic Planning
Boxing legend Mike Tyson once famously said “Everybody has a plan until they get punched in the mouth.” Sound familiar for your community bank or credit union strategic plan? For most credit unions and community banks, this thought is extremely...
by Elizabeth Arnold | Strategic Planning
This article originally appeared on cuna.org. When the coronavirus (COVID-19) pandemic hit, unemployment skyrocketed, the economy suffered, and the strategic plans credit unions put in place at the beginning of the year were no longer relevant. “Your strategic plan...
by Mark Arnold | Strategic Planning
Your strategic plan created last fall is more than likely in a trashcan somewhere. Thank you, COVID-19. Strategic plans are one of the many casualties left in the pandemic’s wake. While situations have certainly changed, the need for a strategic plan has not....
by Elizabeth Arnold | Marketing
CFOs are, understandably, making budget cuts across the board right now. As the economic downturn following COVID-19 takes its toll on the market and on individual consumers, credit union and community bank leaders are looking for anywhere they can cut...
by Taylor W. Wells | Branding
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving....
by Colleen Cormier | Marketing
Some financial institutions share a common misconception that marketing isn’t affordable when times are tough. Nothing could be further from the truth. Marketing doesn’t have to be expensive. Aside from what you already pay your employees, it doesn’t cost...
by Elizabeth Arnold | Branding
This post originally appeared on news.cuna.org. Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies. He...