by Taylor W. Wells | Marketing
Image courtesy of netflix.com. Yes, this is a blog about marketing tips for credit unions and community banks, but let’s talk music for a minute. Parents of 90’s and early 2000’s kids likely recall the song and subsequent film...
by Mark Arnold | Strategy
How do you grow business during a pandemic? Not to mention sinking oil prices, rising unemployment and a trade war with China. It’s enough to depress every credit union or community bank executive. As Jerome Powell, Federal Reserve Chair, said recently, “This...
by Elizabeth Rider | Marketing
Are you and your marketing team taking a closer look at your digital marketing? If so, then chances are you’ve made at least one of these three common mistakes in your quest to “do more digital.” Here they are, plus tips for how to fix them....
by Matt Monge | Culture, Employee Experience, Future of Work, Leadership
Employee Experience—sometimes referred to as EX—is anything but a soft, abstract concept; in fact, employee experience drives the bottom line in several ways. We’re going to examine a few right now. Think along, because I’d love to hear from you in the...
by Elizabeth Rider | Leadership
One of the biggest myths I’ve seen in leadership is this: the people with titles are the best leaders. The truth is, you don’t have to be the one calling the shots in order to lead your team. Your credit union or community bank needs leaders now more than ever....
by Mark Arnold | Marketing
Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our math skills (not necessarily our strongest trait). ...
by Taylor W. Wells | Learning and Development
Before the pandemic, many credit unions and community banks placed healthy value on employee training. During and after, however, we’ve seen huge room for improvement. Training for employees and managers is just as critical–if not more critical–to...
by Mark Arnold | Strategic Planning
Strategic planning ideas are a second thought for many this year. For example, a financial institution executive was recently discussing with me the severe impacts from the pandemic: earnings are tanking, investment income is negligible, fee income is dropping...
by Mark Arnold | Strategy
Questions and answers. They are a key part to developing any strategy. Ask the wrong strategic questions and it doesn’t matter what your answer is. Answer the right questions the wrong way and it doesn’t matter what the question is. With On the Mark Strategies’...
by Elizabeth Rider | Marketing
This year, we’re all saying adios to traditional event marketing. No more event booths, community festivals or neighborhood fun runs. But that doesn’t mean event marketing cannot or should not happen. Here are seven ways to shift your community marketing events...