by Elizabeth Arnold | Branding
This post originally appeared on news.cuna.org. Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies. He...
by Mark Arnold | Marketing
The classic Boy Scouts motto famously says, “Always be prepared.” Despite disaster recovery and pandemic plans, I’m not sure anything could have prepared credit unions and community banks for COVID-19. But we can prepare for the post-pandemic world. How? ...
by Elizabeth Arnold | Marketing
Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...
by Mark Arnold | Strategy
This post by Mark Arnold originally appeared on cutimes.com. COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of which we have not seen in generations. And of course we are likely to feel the...
by Mark Arnold | Leadership
One of the funniest memes I saw recently was this one: Funny. Sad. True. When we were planning for 2020 in 2019, no one could have foreseen the pandemic or its devastating economic impact. But the “new normal” is that we’re now living in an...
by Mark Arnold | Branding
“We’re in a recession—we’ve got to cut marketing!” “Since our income is down we need to cut our expenses. So let’s start with marketing.” “We’re going to pause our marketing efforts until this pandemic and economic crisis passes.” Do any of those (or similar) phrases...
by Matt Monge | Culture, Employee Experience, Leadership, Learning and Development
Hey guess what? Stuff — a very precise word, as you know — has indeed changed. This is without question breaking news, no doubt worthy of chyron placement. Leaders know this. Teams know this. No one’s learning anything new here. Well, within and among, and...
by Matt Monge | Creativity, Future of Work, Leadership
If you’re able to, think back to a time pre-the-current-crisis, when some within your organization (just like any organization) were no doubt bothered about this or that change, this or that problem, or whatever else. I mean, it almost seems like a different...
by Matt Monge | Leadership
We’re quickly learning how important adaptability is, aren’t we? Organizations, teams, and individuals who are adaptable are having a bit of a better go during this current crisis, at least as it relates to navigating the business portion of it. It seems...
by Matt Monge | Employee Experience
How in the world am I going to work from home without losing my mind? Or, if you’re a leader…How am I going to help my team work from home without slowly losing their minds, hating their work, resenting me, and wanting to leave the organization? Some among...
