Don’t Stop ‘Til…

Don’t Stop ‘Til…

For many of us, those three words put an iconic song in our heads that will hang around for at least a week. Michael Jackson’s 1979 single “Don’t Stop ‘Til You Get Enough” is as catchy today as it was when it was released over four decades ago (even as I type this…it...
Could You Sell This Pencil?

Could You Sell This Pencil?

For years, credit union training and community bank training has emphasized features and benefits, features and benefits, features and benefits (repetition intentional).   In reality, staff are much better equipped when they receive training related to benefits...
Testimony of a First-Time Homebuyer

Testimony of a First-Time Homebuyer

Your credit union or community bank is constantly chasing younger demographics – Gen Zers, Millennials and growing families. And you’re right to do so if you want to grow loan volume.   Data shows 44.6% of Gen Z wants to own a home in the next five years, and...
The Difference Between How and Why

The Difference Between How and Why

The Brooklyn Nets were a heavy favorite to win it all in the NBA playoffs this year. Emphasis on “were.” They’re currently sitting at home and have been since they lost to the Boston Celtics during the first playoff round in late April.   On the surface, it...
Looking for a Leader

Looking for a Leader

We’re all familiar with the saying it’s the small things that matter. Here’s how that leadership principle applies at your credit union or community bank.   Last weekend, I visited some friends out-of-state for a golf outing and some good friendly catching-up. My...
Seven Easy Ways to Refresh Your Website

Seven Easy Ways to Refresh Your Website

Your website says a lot about you. Everything from color themes to formatting tells your members or customers about your brand. And if your website says the wrong things, you’ll find yourself losing loans to web-savvy competitors. To say the right things about your...