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He Stunk at Marketing…Until He Didn’t
Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, that’s easy for us to...
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Brand Smack: The Origami Toothbrush Flower
A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean grounds, well-kept interior, room as expected). What caught my eye,...
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Proactive Planning vs. Reactive Planning
Successful relationships require proactivity. If I don’t proactively schedule time with my wife, our relationship suffers. Successful health requires proactivity. If I don’t proactively plan nourishing meals, my overall health suffers. Successful leadership requires...
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Employee Experience is Just as Critical as Consumer Experience
Credit unions and banks spend a great deal of time focusing on the consumer experience, as they should. That experience is a key point of differentiation for you, but so is the employee experience. According to McLean & Company, a disengaged employee costs your...
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Know Your Audience: There’s Room for All in Marketing
I’m obsessed with a new show on Food Network called Buddy vs. Duff. It’s a weekly showdown between Ace of Cakes star Duff Goldman and Cake Boss star Buddy Velasco – two veterans in the baking world. Each week, they go head-to-head to see who will create the most...
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The Next Big Thing: An Interview with Randy Harrington
I had the opportunity during CUNA’s Marketing & Business Development Council’s Conference to chat with Randy Harrington, the CEO and founder of Strategic Arts & Sciences. I’ve known Randy for multiple years and he truly is a genius when it comes to financial...
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The Escalator is Off: A Brand Goodbye to Sears
There's a terrific scene in the 1995 Brady Bunch Movie when father Mike Brady tells his family "Put on your Sunday best, kids. We’re going to Sears!" The titular family loads up the station wagon, all smiles and singing, to the local Sears, even taking a ride on the...
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Five Tips to Implementing Omni-Channel Marketing
“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings all consumer experience channels...
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Millennial Generation: Overhyped or Just Right?
Millennials. Millennials, Millennials, Millennials. Oh, did I forget to mention, Millennials? There they are, seemingly in every news story expose about politics, economics, social media, you name it. If there's anything the Millennial Generation gets right, it’s...
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The One Question That Will Raise Your Bottom Line
What are you passionate about? That’s a question my daughters would hear often when they were deciding where to go to college, what to study and what job to take. (Clearly, asking the question has worked out especially well for one of them.) That question is also the...
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Make Your Marketing Memorable
You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the rest of the marketing noise? Or does it? We receive...
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Five Ways to Prepare for the Coming Recession
I’m an optimist—even in the midst of challenging times I do my best to stay positive. However, there is a looming negative cloud on the horizon we in financial services must address: the potential of a coming recession. Talk to any economist or read any economic...
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