by Mark Arnold | Strategy
If you look at current economic downturn data and projections for too long, you’ll get depressed quickly. McKinsey & Company is projecting it will take most business sectors more than five years to get back to their 2019 GDP levels. Bancography recently...
by Taylor W. Wells | Leadership, Learning and Development, Strategic Planning
2020 will certainly go down as a year to remember (or forget, depending on your perspective). This T-shirt I saw on Amazon says it well: As we enter the last weeks of the year and look to 2021, successful strategic planning is a must. Starting your new...
by Taylor W. Wells | Branding, Consumer Engagement, Marketing, Member Experience
Branding in 2021 is not going to look massively different than branding in previous years…it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed....
by Taylor W. Wells | Marketing
Image courtesy of netflix.com. Yes, this is a blog about marketing tips for credit unions and community banks, but let’s talk music for a minute. Parents of 90’s and early 2000’s kids likely recall the song and subsequent film...
by Mark Arnold | Strategy
How do you grow business during a pandemic? Not to mention sinking oil prices, rising unemployment and a trade war with China. It’s enough to depress every credit union or community bank executive. As Jerome Powell, Federal Reserve Chair, said recently, “This...
by Elizabeth Rider | Marketing
Are you and your marketing team taking a closer look at your digital marketing? If so, then chances are you’ve made at least one of these three common mistakes in your quest to “do more digital.” Here they are, plus tips for how to fix them....
by Matt Monge | Culture, Employee Experience, Future of Work, Leadership
Employee Experience—sometimes referred to as EX—is anything but a soft, abstract concept; in fact, employee experience drives the bottom line in several ways. We’re going to examine a few right now. Think along, because I’d love to hear from you in the...
by Elizabeth Rider | Leadership
One of the biggest myths I’ve seen in leadership is this: the people with titles are the best leaders. The truth is, you don’t have to be the one calling the shots in order to lead your team. Your credit union or community bank needs leaders now more than ever....
by Mark Arnold | Marketing
Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our math skills (not necessarily our strongest trait). ...
by Taylor W. Wells | Learning and Development
Before the pandemic, many credit unions and community banks placed healthy value on employee training. During and after, however, we’ve seen huge room for improvement. Training for employees and managers is just as critical–if not more critical–to...