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The One Question That Will Raise Your Bottom Line
What are you passionate about? That’s a question my daughters would hear often when they were deciding where to go to college, what to study and what job to take. (Clearly, asking the question has worked out especially well for one of them.) That question is also the...
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Make Your Marketing Memorable
You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the rest of the marketing noise? Or does it? We receive...
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Five Ways to Prepare for the Coming Recession
I’m an optimist—even in the midst of challenging times I do my best to stay positive. However, there is a looming negative cloud on the horizon we in financial services must address: the potential of a coming recession. Talk to any economist or read any economic...
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Graphics and Video Trump the Written Word
I read an interesting statistic recently about the power of visual marketing. According to brainrules.net, if we hear or read information, we only remember 10% of it three days later. If we add a picture, we remember 65% of it in the same time frame. One picture,...
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Six Reasons the Credit Union Blog Isn’t Dead
The first blog came on the scene in 1994. Since that time, credit unions and banks have either embraced the marketing tool, given it haphazard attempts, or ignored the opportunity altogether. You might be surprised to learn, then, that we still suggest blogging as a...
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Consumer Experience Lessons From a Bloody Mary
Earlier this month I had dinner at a local Mexican food restaurant. My experiences there have always been generally favorable and the small town atmosphere really adds to the appeal. My family and I go often enough that most of the wait staff knows us by name, which...
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Wells Fargo Missed It: Your Logo Is Not Your Brand
Wells Fargo has announced another image repair ad campaign, now featuring an updated logo. This is the third campaign the tainted brand has attempted since its scandalous fallout in 2016. The problem? Your logo is not your brand. As we teach credit unions and banks...
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Four Reasons Your Marketing Fails
ROI. Every C-suite executive demands it, yet few marketers deliver it consistently. While ROI traditionally stands for “return on investment,” in some circles it can unfortunately mean “results are only invisible.” In other words, sometimes our credit union or bank...
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Your Brand Goes Beyond Your Walls and Hours
If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock. So let me ask you, what does your billboard say? I ask because a few days ago, a truck pulled in front of me in the middle of traffic,...
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Get Creative With Member or Customer Service
My family recently went to Home Depot to get paint. It wasn’t just any paint. The die hard "Doctor Who" fan in my home decided to paint his bedroom walls Tardis blue. It was not an existing color, nor was it an easy one to blend. The paint technician, Jason, created...
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Everything Matters in Member/Customer Experience – Even Automation
Recently I had the unfortunate experience of calling a government agency. I was experiencing problems doing something online and ran up against an expiring deadline. I had to speak to a real person to get the situation resolved, but the phone menu didn’t cooperate....
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Branding Meets Reputation Management: A Q&A With Casey Boggs
Public relations and crisis management are strategic planning issues many credit union and bank executives fail to prioritize. Casey Boggs knows better than most just what ramifications that kind of neglect can have. Casey, a public relations veteran, friend and...
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