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Let’s Taco-bout Burger King
Burger King (BK) announced it is adding tacos to its menu. The second largest fast food chain in the world, with a menu that consists primarily of burgers and chicken sandwiches, is going rogue and adding something completely outside of its wheelhouse to its menu....
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Seven Lessons for Millennials in Leadership
Millennials get a bad rep just about everywhere. If you’re a Millennial on your credit union or bank’s leadership team, then you’re well aware of the uphill battle you fought to get there, and the even greater battles ahead. But let me remind you: Steve Jobs...
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Brand Gaps from the Grand Canyon
A brand gap is any difference between what your credit or bank says it does and what it actually does. There are three types of brand gaps. Mark walks you through each of these brand gaps, and how to close them, live from the Grand Canyon.
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Michael Myers: Brand Ambassador Champion
When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors. That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during...
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How Well Can Your Employees Communicate?
Last year the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. Early this year they announced the name of the new program as Marriott Bonvoy. Sound confusing? I’m a loyal Marriott customer and didn’t understand the change and...
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Four European Branding Questions That Will Grow Your Bottom Line
Branding is universal. Whether in Midland, Texas, or Milan, Italy, brands are everywhere. They’re competing for consumer attention, which means some brands win and some brands lose—even if both stay in the game. I say this because my roommates and I recently returned...
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The Best Way to Gain a Member or Customer
I came across a quote on Twitter recently that really resonated with me. “The best way to gain a customer is to not lose one you already have.” Let that sink in for just a minute. “The best way to gain a customer is to not lose one you already have.” Financial...
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Is Your Credit Union More Than a Piggy Bank?
Note: This post by Mark Arnold originally appeared on cuinsight.com. During a recent brand workshop working with a credit union partner in the Southeast, a leadership team member made the following observation about their credit union culture: “We must always be more...
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He Stunk at Marketing…Until He Didn’t
Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, that’s easy for us to...
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Brand Smack: The Origami Toothbrush Flower
A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean grounds, well-kept interior, room as expected). What caught my eye,...
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Proactive Planning vs. Reactive Planning
Successful relationships require proactivity. If I don’t proactively schedule time with my wife, our relationship suffers. Successful health requires proactivity. If I don’t proactively plan nourishing meals, my overall health suffers. Successful leadership requires...
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Employee Experience is Just as Critical as Consumer Experience
Credit unions and banks spend a great deal of time focusing on the consumer experience, as they should. That experience is a key point of differentiation for you, but so is the employee experience. According to McLean & Company, a disengaged employee costs your...
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