by Mark Arnold | Strategic Planning
Strategic planning—now there are two words that can strike cynicism and frustration into the hearts of any bank or credit union executive. And with good reason. Financial institutions spend a great deal of time, money and energy on strategic planning, all too...
by Mark Arnold | Strategic Planning
“All we have to decide is what to do with the time that is given us.” —Gandalf We are officially at the halfway point of 2021 (depending on when you read this post). July 1. Start of quarter three. 181 days. 121 working days. To some, that may seem like a lot....
by Mark Arnold | Marketing
“Slump? I ain’t in no slump….I just ain’t hitting.” —Yogi Berra We all have them from time to time: slumps. Personal slumps. Professional slumps. Emotional slumps. And if you’ve worked at a financial institution for any length of time, then you’ve certainly had...
by Matt Monge | Content Marketing, Marketing
Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsletters. Most of us have signed up for them for any number of reasons, just like most of us now click “mark as read” if not...
by Matt Monge | Branding, Content Marketing, Marketing
Father’s Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good natured ribbing, what usually underlies that ribbing is a respect and gratefulness for the lessons they’ve taught us all along the way. TV...
by Matt Monge | Branding, Content Marketing, Marketing
Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers. What we’ve seen, though, is that content marketing and its associated strategies and tactics change just as rapidly as the business...
by Elizabeth Rider | News
On The Mark Strategies is hiring a Marketing Coordinator! Any marketing coordinator can say they tell stories for a living. But not every marketing coordinator can say they work with a team of superheroes to help local financial institutions fight against the top 10...
by Matt Monge | Branding, Content Marketing, Marketing
Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat). It was a dark and stormy night, when suddenly a— er, no, that’s not it either. Let’s try one more time. Now, this is a story all about how my life got...
by Matt Monge | Content Marketing, Marketing
Shares linkedin Twitter Facebook Buffer You have a brand, and you have a marketing strategy in place to get your message out to the masses. If you’re like many of us, what you don’t seem to have, unfortunately, is whatever piece of gadgetry Nicholas...
by Matt Monge | Branding, Content Marketing, Marketing
If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your various content platforms. While a compelling brand personality is an outgrowth of a similarly compelling brand identity, and while doing a deep dive...
