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2020 Marketing: 10 Things You Need To Examine
January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020). While understanding trends and...
7 Keys to Cultivating Creative Courage
You Have to Ask Yourself One Question: "Do I Feel Plucky?" (Well, do ya?) Whether you find yourself in a leadership role or a creative role — or perhaps yours is both — it's increasingly clear that what we'll refer to as creative courage is a prerequisite to real,...
Man-Branding with Manly Bands
My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands. “Man branding” isn’t an actual term, but after my interactions with this company, I’m ready to coin the phrase and add it to the dictionary. Manly...
How to NOT Get Overwhelmed in 2020
It’s 2020! A new year! A new decade! Get excited people! Such is the theme of many articles this week. You’ve likely read at least one of them, and yes, we’ve written a few of them ourselves. But as you’re getting set for this new year, new decade and...
20/20 Vision For 2020
As you age, you tend to think more about your eyesight and vision. It’s only natural that the older we get the quality of how we see tends to diminish. Whether you are already wearing corrective lenses or “readers” it’s only a matter of time before your lenses get...
What Disney+ Teaches Credit Unions and Banks About Branding
Oh yes, I did. I signed up for Disney+ within the first week. As an avid fan of all things Disney, Star Wars and Marvel how could I not? I mean let's be real: you had me at Star Wars. But as I come up for air after binging The Mandalorian and The Imagineering...
Three Ways to Avoid a Sales Culture
“I never look at deals as one deal. I look at them as a gateway to many more.” --Steve Gold, Real Estate Broker and Million Dollar Listing New York cast member This quote is more than a nugget of gold (pun intended) for anyone in business. It’s also proof that...
How To Operationalize Your Brand
Four Ways To Live Your Brand Across The Entire Financial Institution One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?” The simple answer:...
Racing to Serve the Unbanked Could Have Huge Payoffs
Credit unions and small community banks are facing competition in one of the most unexpected banking spaces – the unbanked. Forbes.com just released a report about startup companies racing to deliver basic financial services to the 1.7 billion people on the...
How Your Credit Union or Bank Can Host an Event for Millennials
“How do we reach Millennials?” is a question we hear often from credit unions and banks, particularly this time of year during strategic planning sessions. It’s a great question, but it’s also one you’ve probably been asking for the last 10 years. It’s time now...
Toned Calves? 5 Signs Teams Don’t Trust
I know, I know, you're scratching your head, wondering what in the world toned calves have to do with trust. You see, when teams don't trust... Well, think about it like this. You're At The Gym Sweat is trickling down your forehead as the bass bounces off the...
How To KISS Your Marketing Strategy
If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well. KISS is a simple acronym you can use when it comes to analyzing your...