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How Your Credit Union or Bank Can Host an Event for Millennials
“How do we reach Millennials?” is a question we hear often from credit unions and banks, particularly this time of year during strategic planning sessions. It’s a great question, but it’s also one you’ve probably been asking for the last 10 years. It’s time now...
Toned Calves? 5 Signs Teams Don’t Trust
I know, I know, you're scratching your head, wondering what in the world toned calves have to do with trust. You see, when teams don't trust... Well, think about it like this. You're At The Gym Sweat is trickling down your forehead as the bass bounces off the...
How To KISS Your Marketing Strategy
If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well. KISS is a simple acronym you can use when it comes to analyzing your...
Apple Disrupts the Banking Space
Apple has entered the banking arena. The tech giant recently introduced its own Apple credit card, billing it as, “A new kind of credit card. Created by Apple, not a bank.” Apple’s messaging talks about the card’s simplicity, transparency, privacy, ease and security....
Five Stories That Sell
A recent study from Deloitte showed that businesses who interact with consumers as humans—not as consumers only—are outperforming their competitors at a rate of 2-1 over a three year period. The reality is, your consumers don’t see themselves as consumers. They...
Every Day Must Be Consumer Appreciation Day
I recently made a weekday lunch-hour stop at my local Target. I was initially confused because parking lot was jam-packed on what shouldn’t be a busy day. Walking inside, I was greeted by smiling red-shirted Target employee who offered a shopping cart and...
Money is Emotional, Not Transactional
Connecting Emotionally Elevates Your Marketing & Branding According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone...
Want to Offer an Outstanding Consumer Experience? Invest in Your Employees.
If you’ve ever been to Starbucks at 6 a.m. and encountered one or more bubbly baristas, you have experienced firsthand how investing in employees improves the consumer experience. Starbucks is a huge proponent of employee learning. It puts its employees through all...
How To Make Your Marketing Agency Work For You
So you’ve hired a creative marketing agency for your credit union or bank. Congratulations! But now what? It’s not uncommon for financial institutions to see pretty marketing from their competitors, get a little green with envy and think, “We need that too!” So they...
There’s a Difference Between Strategy and Execution
What's the difference between a successful planning session and an unsuccessful planning session for your credit union or bank? Execution. Execution makes all the difference. As strategic planning season gears up for financial institutions around the country, remember...
Name That Brand Tune
If your brand were a song, what song would it be? There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...
Four Strategic Planning Myths
In a previous post we talked about Four Branding Myths. While we referenced Big Foot, the Loch Ness Monster and Elvis, we also “myth busted” a few common assumptions when it comes to branding. The same holds true for strategic planning. There are many myths,...